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	1	Wasson,Chester R. CASES IN PRODUCT POLICY,PRICING TACTICS,AND COMPETITIVE STRATEGY Challenge Books 1972 Paperback Small octavo.267 pages. Tables,diagrams Very good.Yellow printed wrappers.Two black ink smudges at bottom of rear cover. Chapters include: Establishing and holding a product niche;Fashions,fads, and other aspects of product adoption and diffusion;Product value and product perception;Research,development,and product design. Price: 20.00 USD
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